Coursera reaches more than two million students and is
partnering with 33 universities around the world through its offerings of
massive open online courses (MOOCs). Now, it’s getting into the job-placement
service, matching students with employers through its Coursera Career Services.
The program is a database where employers can find potential
job candidates from top Coursera students. Students must opt into the service
and employers must agree to keep the information confidential, but Coursera has
already placed some students in at least one software firm to work on a pilot
program.
The new service has potential to create revenue for the
online educational platform. The Coursera contract with the University of
Virginia even lists “employee recruiting” as a possible moneymaking plan, with a percentage of the revenue going
to the university.