Barnes & Noble and HP have announced the launch of a co-branded
e-bookstore. The new store uses B&N’s e-commerce platform and the available titles are the same as those offered on B&N’s website. Kevin Frain, B&N executive vice president of e-commerce, noted,
“We expect that there is going to be a lot of digital reading that is consumed on devices that aren’t specifically targeted to e-reading, such as laptops and netbooks. Our goal is to offer our e-bookstore to as many customers as possible.”
