Let's not forget the student perspective...

The California State Student Association posted the video below on Sunday. It is a great video on textbook costs from the student perspective. I am told that Emily Switzer, ASI officer and SFSU student made the video. The video header notes that:

This video is intended to reach students and faculty throughout the California State University System to increase awareness of and promote the growing access to low or no cost alternatives to print textbooks.

Why don't retailers and publishers have videos as effective as this one?