Lessons from the music industry...

This is a reference to an old post on a good blog -- Seth Godin's. Seth's site has a lot of useful material, including a fair number of posts about digital content. The post referenced here is one Seth did just over a year ago on lessons learned from the music industry's shift to digital.

The most important lesson he notes (lesson 0, because it is so important) is:

0. The new thing is never as good as the old thing, at least right now.Soon, the new thing will be better than the old thing will be. But if you wait until then, it’s going to be too late. Feel free to wax nostalgic about the old thing, but don’t fool yourself into believing it’s going to be here forever. It won’t.

Given some of the new data from a survey we just completed in the college store industry and the transition to digital, more stores might want to pay heed to Seth's message.