ScrollMotion signs deals with several major publishers to bring new titles to Apple iPhone

According to a posting from the Wired Blog, ScrollMotion has signed deals with Houghton Mifflin, Simon & Schuster, Random House, Hachette, and Penguin Groups USA, to turn newly released and best selling e-books into applications for the iPhone. The ScrollMotion product differs from Stanza and other e-book reading applications currently available for the iPhone for a few reasons: each book is a stand-alone application that uses ScrollMotion’s Iceberg reader, each book keeps the same pagination as the print book and allow the reader to zoom/scroll to view, and the books include newer in-copyright titles and best sellers. The Iceberg reader is linked to FairPlay iTunes DRM and therefore Apple will receive a percentage of each book sale. ScrollMotion co-founder Josh Koppel commented, “This is a business model that works on their business model.” In the future, ScrollMotion has plans to release e-reading applications for the Blackberry and Android platforms.