There was a short but interesting piece on the O'Reilly TOC blog about 10 days ago on the growing "face-off between Amazon's Kindle and Sony's Reader" for distribution channels. SONY has been working on expanding availability through multiple channels, while Amazon has stuck mostly to its own channel for distribution.
The question we have, is which one will be willing to sell their device through the college store channel first? We have been speaking with one of the companies, but would be very interested in talking with the other (or other e-reader companies) about doing some pilots in the college store space.