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Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.



Friday, December 28, 2012

Predictions Continue for 2013


With 2013 just a few days away, here are more predictions for the new year:

The Harvard Business Review blog says 2013 will be all about the “Content Economy.” Content—essentially data and intellectual and creative properties in all forms—will become the most valuable asset any organization possesses. It’s not much of a stretch to claim mobile will be big next year, but HBR adds that web, social media, and mobile will all become “co-dependent,” meaning that people will expect anything they can access on the web or through a social network to be optimized for mobile devices, or what HBR calls “smobile.”

Mobile, integrated commerce (a blend of online and offline), and the growing importance of social media will also be the three top trends for retailers, in the view of Forbes blogger Lydia Dishman.

In “TenBold Predictions for Ebooks and Digital Publishing in 2013,” Digital Book World anticipates continuing consolidation among publishers. Those that remain in business will sell more directly to consumers, bypassing booksellers, both physical and online. Dedicated e-readers will plunge in price, maybe all the way to zero, yet publishers will boost promotions of e-books and add more extras to digital titles.

Like DBW, the TeleRead blog expects to see a variety of enhancements for e-books, reading apps, and mobile-device interfaces. But, as a result, consumers will pay higher prices for e-books, most likely price points similar to softcover print books.

The CITE’s own forecast: Some of these predictions will be right on the money; others will miss by a mile. And something that nobody expected will emerge as a game-changer.

What do you think will happen in 2013? Add your predictions to the conversation.

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