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Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.



Saturday, January 28, 2012

Responses to Apple's E-textbook Announcement

Here’s a collection of responses from campuses that came after Apple’s E-textbook announcement.  Here are the brief summaries and to read entire responses click here.

“More professors will try making custom textbooks for their courses.”

“Making it easy-to-create books will help authors keep textbooks more up-to-date.”

“Alumni offices and other departments can now enter the e-book world.”

“Apple’s announcement is far from revolutionary, and in fact locks content in the company’s products.’’

“Apple will likely refine its e-textbooks over time, as it did with the iPod and iPhone.”

“The spotlight on e-textbooks will help all players.”

Probably the key takeaway at this stage is that Apple's foray into e-textbooks will help further accelerate awareness and adoption of digital course materials.  A great thing for companies and retailers that are already positioning themselves in that direction.  Perhaps not so great for those who still think digital does not matter.

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