According to this study the number of adults who own either a tablet or an Ereader jumped to 29% in January from 18% in December 2011. The ownership of devices doubled from 10% to 19% just between mid-December and early January. This article states since there was no new Apple products during that period and assumes that a large share of the growth can be attributed to Amazon’s Kindle and B&N’s Nook.
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