Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.
Monday, January 31, 2011
The concept is an interesting one -- and moves Amazon into a unique content-production business that could be viewed as a first step into new forms of competition for publishers, and begins to change the author-publisher dynamic for certain types of work. I will admit, it is the first real content or development that has made me consider downloading the Kindle app to one of my devices.
To be fair, the concept is not entirely new, though. I see similarities to the "Nooners" and "Spicy Briefs" concepts pioneered more by publishers like Harlequin a couple years ago. That is -- recognizing that there is a niche for short works on a topic or by a favorite author, that can be delivered digitally on demand, and which might be used to drive demand for additional short works, or additional longer works by the same author. It will be interesting to watch where these pieces will go in the future.
Friday, January 28, 2011
In this interview with T.H.E. Journal, Hurley discusses how teachers—in an all-too-human reaction—are more likely to turn their noses up at new technologies when their use is mandated by school administration. Like students forced to complete an unpleasant assignment, teachers pressed to master new tech will do just the minimum to get by.
But when administrators back away and give instructors the freedom to monkey around with applications and hardware as they see fit, they’ll try a few things here and there. More importantly, Hurley notes, teachers will support and encourage each other if they have opportunities to share their technology experiences and learn from others’ trial and error.
Wednesday, January 26, 2011
... unleasing an unprecedented wave of innovation in thousands of different disciplines: some trivial, some niche in the extreme, some central to solving humnanity's problems. In short, it is boosting the net sum of global talent. It is helping the world get smarter.A tall order perhaps -- but the idea is intriguing, particularly as we look at the role of students today in creating new content. What impact will that have on the future of course materials and learning? Will today's students turn tomorrow's learning models (and the key players) on their heads by redefining what could be? Perhaps it is a trend to be dismissed, but remember, radical change typically comes from a quarter that no one expects, and we are still in the early stages of thinking about how video and other multimedia technologies can really change things. Maybe there is another reason to watch the growth of the video movement than just pure entertainment.
Tuesday, January 25, 2011
An article in the Chronicle of Higher Ed
A Wall Street Journal blog posting
While a fair number of institutions are experimenting with the iPad and comparable technologies, Notre Dame continues to gather more attention. The WSJ posting had a link to a video from Corey's class:
Monday, January 24, 2011
The U.S. Market for Self-Paced eLearning Products and Services: 2010-2015 Forecast and Analysis study examined both web-based products and services as well as tangible media, such as DVDs. The study predicted self-paced electronic instruction will rise 16.8% in the preK-12 market by 2015.
As schools cut teaching staff, more are turning to self-paced systems for such programs as summer school or remedial classes. Schools used to reserve self-paced learning for specialized courses or to accommodate students in remote locations, but an increasing number are now experimenting with self-paced learning in core subjects.
Self-paced e-learning is also expected to grow in higher education. The Ambient study noted the hi-ed market would probably ramp up to become the No. 2 consumer of self-paced e-learning products by 2015, right behind the corporate market. At present, however, hi-ed institutions are more interested in installing lecture capture systems.
Saturday, January 22, 2011
Demand for lower textbook prices from both consumers and legislators has spurred college stores to explore new ways of doing business. By renting, students generally pay only 33%-55% of the full price of a textbook.
Based on the results of their initial forays, two-thirds of the stores participating in the OnCampus survey said they plan to expand their rental offerings. Of the responding stores that didn’t offer a rental program, 43% said they plan to launch one. In addition, another 200 chain-managed college stores will add rental programs for the spring semester.
"This means that almost 2,400 college stores are currently offering textbook rentals, and more than 3,000 should be offering textbook rental by next fall,” says Charles Schmidt, NACS director of public relations.
Friday, January 21, 2011
But as this Chronicle of Higher Education article notes, some of the course designers encountered unexpected difficulties while sifting through the available open content, some of which is outdated and little of which is geared to learners at the community-college level. Not topping the mandated $30 price cap for course materials is also proving problematic in many cases, especially where primary sources or supplementary materials are necessary.
However, if Washington can make the Open Course Library work, other states will likely jump on it as a template for their own cost-saving efforts.
Thursday, January 20, 2011
The NRF's mobile retail initiative aims to serve as a "catalyst for mobile-inspired innovation that enhances the retail shopping experience and improves internal business processes." In addition to providing definitions and simple examples, the document provides a number of lessons learned and best practices from current adopters of mobile commerce technology.
With mobile commerce becoming more common in the higher education environment, and globally, retailers (particularly collegiate retailers) would be well advised to peruse the document or begin thinking about a mobile strategy for both commerce and content. With changes in the collegiate retailing environment, this could be viewed as "one more thing" on top of crafting social networking strategies, content strategies, device strategies, and other issues. Like those others it will be increasingly difficult to remain viable in the future without thinking about some of the associated challenges and begin formulating some strategy.
The NRF document is a good place to start. As we move through 2011 and into 2012, NACS and some of its subsidiaries (particularly NACS Media Solutions) will also begin to offer more education and information to help stores with the opportunities and challenges ahead.
Wednesday, January 19, 2011
And the article inadvertently highlights why the publishing industry is skittish about e-books: One youngster who lost his paperback “finds” the novel online and therefore is able to keep up with the class. Problem is, The Lord of the Flies isn’t yet in the public domain (and will not be for nearly 40 more years), so the boy is apparently accessing an illegally pirated copy.
Tuesday, January 18, 2011
3. The University of California. For standing up to an unaffordable 400% price increase on its site license from the Nature Publishing Group. For using its unrivaled bargaining power, especially against a publisher with its own unrivaled bargaining power. For pushing back with an effect that smaller institutions simply could not hope to have. (Today, however, the actual effect is still unknown.) For acting decisively in the interests of research, researchers, and research institutions, and not leaving publishers to be the only players in this game who act decisively in their own interests. For inspiring other institutions to voice a common grievance and take concerted action.
2. The EUR-OCEANS Consortium. For adopting the largest consortial OA mandate ever (covering 29 organizations in 15 countries) and the first consortial OA mandate for organizations other than universities. For a giant step that should inspire other giant steps.
1. The 38 new funder OA mandates in 17 countries (Section 1) and --depending on how you count-- the 72-105 green OA university mandates in 15 countries (Section 2). For giving us a year in which we averaged more than three funder mandates and 6-9 university mandates every month. For preserving and extending the momentum. For bring us closer to the new normal in which research institutions routinely put the interests of knowledge-sharing ahead of the interests of knowledge-enclosure.
Monday, January 17, 2011
The laptop-like docking station acts as keyboard, screen, and battery, with the Atrix providing the OS, memory, and networking—as well as the user’s files, images, videos, and music. All computing occurs on the Atrix. The combination renders the smartphone vastly much more suitable for classroom use.
“The Atrix is a step closer to the dream of a full computer in a mobile device,” states the BlogU post, adding, “…All of a sudden, the mobile device becomes both a consumption and production tool.”
Saturday, January 15, 2011
According to sales statistics compiled by the Association of American Publishers (AAP), trade eBook wholesale sales from reporting publishers were $46.6M for November 2010, a 129.8% increase over November 2009 ($20.3M), and an increase of 14.5% over the the prior month of October 2010 ($40.7M). Calendar Year to Date sales (11 months) increased 165.3% from $147.9M in 2009 to $392.4M in 2010.
Note that the usual caveats to this data apply -- specifically around the number of publishers contributing data. These numbers are typically seen as a conservative estimate.Statistics, historical data and information about eBook sales can be viewed at: http://www.idpf.org/doc_library/industrystats.htm (NOTE: the IDPF website is being revamped and this page will not be updated until the new site is launched later this quarter).
Friday, January 14, 2011
This InformationWeek special report culls the herd to pinpoint the new devices that, at first glance, seem to have the best shot at competing seriously with Apple’s tablet.
Thursday, January 13, 2011
Since these groups will target college and university libraries, rather than individual consumers, via the sale of access licenses, they won’t present any actual direct competition to Google. The addition of e-texts to their archives will, as one university press director noted, enable academics to cut through the “fog” of nonscholarly content that results from any Google Books search. With college stores representing a significant portion of University Press sales, perhaps there are ways for the two constituencies to work together on some of these initiatives.
Wednesday, January 12, 2011
The teacher [Bizan] says iPads have improved student performance in spelling and math and student attendance is up.
"It makes people want to learn. It makes people want to come to school," said Rachel Lyman, a fifth grader.
Bizan says about 75 percent of his instruction takes place on the iPad now and he expects in the not-too-distant-future that'll be 100 percent.
Of course, my favorite quote -- or perhaps the one which is most telling, is the following from the classroom teacher:
"Five to six years from now, or 10 years from now, textbooks, I see them being gone and being on some kind of device," said Bizan.
You can find the story transcript or watch the video clip online on our local news station's site.
Tuesday, January 11, 2011
Julie Traylor (who leads OnCampus Research for NACS) and I will be presenting. However, in addition to speakers, the event will feature an exclusive preview into the findings from BISG's recent student survey: Student Attitudes Toward Content in Higher Education. The survey provides a new look into how students currently enrolled in 2-year, 4-year and for-profit institutions perceive and use different types of educational materials in their course of study.
Kelly Gallagher, Vice President of Publishing Services for Bowker commented that "The timeliness of this event, and the relevance of the data presented, will help academic publishers walk away with tangible insights into these areas." The same is likely true for those of us working in the college store industry, or using textbooks in the classroom.
I hope to see some of you there, and we will report back.
Monday, January 10, 2011
Seventy-four percent of publishers said they prefer a traditional, subscription-based model for digital content, an option preferred by only 13% of consumers. The vast majority of consumers would rather obtain content under a new model, whether unlimited access for a set price, micropayments for smaller chunks, purchase of single copies, or credits that draw down as content is accessed. Consumers also expect to be able to share content freely with other users and among a variety of devices, including e-readers, smartphones, and tablets.